Insulators on the other hand are the exact opposite of conductors. They are made of materials, generally non-metals, that have very few or no "free electrons" floating about within their basic atom structure because the electrons in the outer valence shell are strongly attracted by the positively charged inner nucleus. So if a potential voltage is applied to the material no current will flow as there are no electrons to move and which gives these materials their insulating properties.
Insulators also have very high resistances, millions of ohms per metre, and are generally not affected by normal temperature changes (although at very high temperatures wood becomes charcoal and changes from an insulator to a conductor). Examples of good insulators are marble, fused quartz, p.v.c. plastics, rubber etc.
Insulators play a very important role within electrical and electronic circuits, because without them electrical circuits would short together and not work. For example, insulators made of glass or porcelain are used for insulating and supporting overhead transmission cables while epoxy-glass resin materials are used to make printed circuit boards, PCB's etc. while PVC is used to insulate electrical cables as shown.